NDIS Google Business Profile and Reviews: A Provider's Guide
Set up your NDIS Google Business Profile and collect reviews without breaching the Code of Conduct, AHPRA or consumer law — a compliant provider guide.
How a Google Business Profile gets you found
Can you list without a shopfront?
Setting it up: the fields that move the needle
Choosing the right category
Reviews: three rulebooks apply at once
How to ask for reviews without breaching anything
Responding to reviews without breaching privacy
Negative and fake reviews
Photos, posts and the Q&A section
What to measure
Common mistakes
Where to start this week
Frequently asked questions
Do I need to be a registered NDIS provider to have a Google Business Profile?
No. A Google Business Profile is a general business listing with no connection to NDIS registration, so unregistered providers serving self-managed and plan-managed participants can list too. Keep in mind mandatory registration is expanding — to SIL and digital-platform providers from 1 July 2026, and to high-risk supports from 1 July 2027 — which affects who you can deliver certain supports to, but not your eligibility for a Google listing.
Can I offer a discount or prize draw for a Google review?
No. Incentivising reviews breaches Australian Consumer Law and Google's own policy, and the ACCC pursues it. It also sits uneasily with the NDIS Code of Conduct given the trust you hold over participants. Ask for honest, voluntary feedback with no reward attached, and make the request the same way to everyone.
I'm an occupational therapist — can I ask my NDIS clients for Google reviews?
Be very careful. As a registered health practitioner you are bound by the National Law's ban on using testimonials to advertise a regulated health service, so soliciting reviews about clinical care is risky. Reviews clients post unprompted on Google are generally not treated as your advertising, but the act of asking can breach the rule. Confirm the current position on AHPRA's advertising hub before doing anything.
A participant's family left a negative review with personal details — what can I do?
Do not reply with any specifics that confirm the person is a client, as that can itself disclose sensitive information. Post a short, neutral reply inviting them to contact your office to resolve it offline. If the review is fake, defamatory or breaches privacy, you can flag it to Google and seek advice, but you cannot force removal of a genuine opinion.
How many reviews do I need to rank in the local pack?
There is no fixed number — Google weighs review quantity, recency, rating and your overall profile completeness alongside relevance and proximity to the searcher. A steady stream of genuine reviews outperforms a one-off burst, which spam filters may strip. Focus on a complete, accurate, active profile rather than chasing a target count.