Listing on NDIS Provider Directories & Marketplaces
How an NDIS provider directory listing gets you found by participants and coordinators — what to include, compliance limits, costs and what actually converts.
What a directory listing actually does — and what it doesn't
Where participants and coordinators actually look
What makes a listing get chosen: a worked example
Anatomy of a high-converting listing
Registered vs unregistered: what to state, and the limits
The advertising and conduct rules you can't ignore
Directories vs your own website vs referrals
What it costs, and how to think about the return
Common mistakes that kill a listing
Keeping the listing accurate as the system changes
Your next action
Frequently asked questions
Do I have to be a registered NDIS provider to list on a directory?
No. Unregistered providers can list and can serve plan-managed and self-managed participants, who make up a large share of the market. You cannot serve NDIA-managed participants while unregistered. State your status honestly in the listing, and note that mandatory registration is expanding — SIL and digital-platform providers from 1 July 2026, and high-risk supports like personal care and daily living from 1 July 2027 — so check whether your supports will soon require registration.
How much does an NDIS provider directory listing cost?
It varies from free basic profiles to paid monthly or annual tiers that add placement, features or enquiry tools. Judge the spend on cost per qualified enquiry, not profile views. Given the gap between the PAPL price limit and your costs, a single ongoing participant usually covers the fee many times over — but only if you have the margin and capacity to serve them well.
What should I write in my listing to actually get enquiries?
Be specific. Name your exact support types, the suburbs you cover, your current capacity, your worker mix (gender, language, complex-needs experience), your registration status and a response time you will keep. Coordinators shortlist on concrete facts, not adjectives, so delete phrases like 'high-quality, person-centred' and replace them with details they can filter and trust.
Are there rules about what I can say in NDIS advertising?
Yes. Under the NDIS Code of Conduct and consumer law you must not make misleading claims, imply the NDIA or Commission endorses you, breach participant privacy, or offer inducements that undermine free choice. If you also provide support coordination or plan management, you must disclose conflicts of interest rather than quietly steer participants to your own services. A factual listing is both the compliant and the higher-converting option.
Is a directory listing better than getting referrals from support coordinators?
They do different jobs. Referrals convert best but build slowly and depend on relationships. A directory makes you findable now and is often how coordinators first discover you, seeding those relationships. For a new or growing provider, list first to become visible, use it to land early coordinator contacts, then let referrals compound over time.